We Giam Shoemaker-Trinh — Environmental & Brand Design
Featured Work

Giam Shoemaker-Trinh

Welcome! Thanks for visiting. Scroll down to explore my work.

Scroll

01 — Work Samples

Branding & Marketing Design

02 — Work Samples

Environmental Graphic Design & Wayfinding

Watermark at Buzzard Point

Watermark at Buzzard Point

Wayfinding System + Signage Documentation (Exterior & Interior)
Aura at Pentagon City

Aura at Pentagon City

Wayfinding System & Signage Program (Schematic Design Phase)
Capital One Block D

Capital One Block D

Wayfinding System & Environmental Graphics Program (Design Development)
Kinley Cincinnati Downtown Hotel

Kinley Cincinnati Downtown Hotel

Environmental Graphics & Wayfinding Program (Design Intent)
Ehrenkranz Partners Workplace Signage Program

Ehrenkranz Partners Workplace Signage Program

Workplace Wayfinding System & Signage Strategy (Design Intent → Bid Package)
The Waycroft Apartments

The Waycroft Apartments

Wayfinding Strategy & Signage System (Exterior + Garage Environments)

03 — Personal Work

Photography

Portrait of Giam Shoemaker-Trinh

04 — About

Designing systems that make complex ideas clear.

I’ve worked across brand, marketing, and the built environment — helping organizations translate strategy into cohesive, real-world experiences. My work spans enterprise, infrastructure, and civic sectors, including Freddie Mac, the Massachusetts Bay Transportation Authority, and design firms like Gensler, AECOM, Streetsense, and Kimley-Horn.

My focus is on structuring complexity — whether that’s a multi-channel marketing campaign, a citywide communication initiative, or a wayfinding system across a corporate or residential environment. I connect brand, communication, and space so that what an organization says is consistently experienced.

I bring a combination of creative leadership and operational rigor — comfortable shaping vision at the executive level while ensuring precision through production and implementation.

A few things I’m known for

  • Translating complex content into clear, actionable communication systems
  • Building brand systems that scale across marketing, digital, and physical environments
  • Leading cross-functional projects from concept through implementation
  • Bridging strategy and execution to deliver consistent, high-quality outcomes

Core Design

  • Graphic Design
  • Brand Identity
  • Visual Storytelling
  • Environmental Graphics
  • Wayfinding & Signage
  • Logo Design

Strategy & Leadership

  • Creative Strategy
  • Project & Stakeholder Management
  • Cross-Functional Collaboration
  • Creative & Art Direction
  • Team Leadership
  • Process Improvement
  • Client Relations

Brand & Marketing

  • Brand Strategy
  • Marketing Communications
  • Campaign Design
  • Editorial & Publication
  • Infographic Design
  • Corporate Communications
  • Presentation Design

Production

  • Print & Pre-Press
  • Color Correction
  • Digital Asset Management
  • Motion Graphics
  • Video & Photo Editing
  • Production-Ready Artwork

05 — Contact

Let's Work Together

Interested in collaborating on a project? Get in touch.