Giam Shoemaker-Trinh
Welcome! Thanks for visiting. Scroll down to explore my work.
Welcome! Thanks for visiting. Scroll down to explore my work.
I've spent 20 years doing what I love — taking complex ideas, stories, and visions and turning them into visuals that genuinely connect with people. My career has taken me across a wide range of disciplines: brand identity, marketing communications, wayfinding, and experiential graphic design. I've worked across industries too — from financial services at Freddie Mac to transportation at the MBTA, to architecture-driven firms like Gensler, Streetsense, AECOM, and Kimley-Horn. Each stop has sharpened how I think about design not just as aesthetics, but as a communication tool that solves real problems.
What I bring to every project is a rare combination of creative vision and operational discipline. I'm just as comfortable presenting a concept to a C-suite stakeholder as I am deep in production, doing a press check or finessing a motion graphic. I care about the details — and I care about the bigger picture.
A few things I'm known for:
→ Translating complex content into clear, compelling visual stories
→ Building and evolving brand systems across print, digital, and environmental platforms
→ Leading projects from first brief to final delivery
→ Collaborating across teams and bringing people along in the creative process
Interested in collaborating on a project? Get in touch.
